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Download Our Latest Course Catalog | Download Now
This three-day certification gives sales teams and leaders a complete roadmap for using AI in the sales cycle. You’ll learn how to use AI for lead generation, forecasting, customer personalization, and CRM automation.
Designed for sales professionals, consultants, and business owners, this course provides practical tools and real examples to help you improve revenue, speed, and targeting.
AI is changing how sales gets done. From smarter lead scoring to personalized content and accurate forecasting, this course helps you make sense of it all.
You’ll explore key AI tools, understand sales data, and learn how to bring AI into your CRM. Each module gives you practical frameworks, ethical insights, and hands-on tools you can use right away.
Understanding of basic sales terms and workflows
Interest in AI and how it can improve performance
No technical background required
Sales professionals and consultants
Business development and revenue leaders
Founders and marketing heads
Analysts working on sales strategy and reporting
1. Can the course be taken online?
Yes. The course is available as a virtual instructor-led session with live teaching and hands-on labs.
2. Is in-person training available?
Yes. In-person sessions can be arranged at certified training centers or as private sessions for institutions or corporate teams.
3. Will I receive official course materials?
Yes. All participants receive electronic access to course materials. Printed versions are available upon request.
4. Is there a certificate of completion?
Yes. Upon successful completion of the course, participants will be awarded an AI CERTs official certificate.
Course Overview
Course Introduction
Module 1: Introduction to Artificial Intelligence (AI) in Sales
Fundamentals of AI
Historical Journey and Evolution of AI in Sales
AI Tools & Technologies Transforming Sales
Benefits and Challenges in Adoption of AI in Sales
Real-world Examples and Applications of AI in Sales
Future of AI in Sales
Module 2: Understanding Data in Sales
Categories of Sales Data
Techniques for Effective Data Collection
Basics of Data Analysis and Interpretation
Data Management Methods
Data Protection Principles
Data Integration in CRM Systems
Overview of Analytical Tools
Ethical Use of Sales Data
Case Studies: Real-World Data Applications
Module 3: AI Technologies for Sales
Introduction to Machine Learning in Sales
Predictive Analytics: Forecasting Sales Trends
NLP: Enhancing Customer Interactions
Chatbots: Automating Customer Service
Segmentation: Tailoring Customer Experiences
Personalization: Customizing Sales Approaches
Recommendation Engines: Driving Product Suggestions
Sales Automation: Streamlining Sales Processes
Performance Analysis: Measuring Sales Effectiveness
Module 4: Implementation of AI in CRM Systems
Foundation of CRM Systems
AI Integration into CRM Systems
Lead Scoring
Customer Insights
Sales Automation
Personalized Communication
Chatbots in CRM
Gaining Actionable Insights from Data
Case Studies
Module 5: Sales Forecasting with AI
Introduction to Sales Forecasting
Overview of Predictive Models in Forecasting
Data Preparation for Analysis
Identifying Sales Patterns and Trends
Enhancing Forecast Reliability
Key Forecasting AI Tools
Utilizing Real-time Data for Forecasts
Developing Forecasts for Different Outcomes
Measuring the Success of Sales Forecasts
Module 6: Enhancing Sales Processes with AI
Task Automation
AI-driven Email Marketing
Social Media with AI Analytics
AI-powered Lead Generation
Customer Segmentation
Optimizing Sales Visits and Calls
Tailoring Content with AI Insights
Real-time Sales Activity Monitoring
Upselling and Cross-selling with AI
Module 7: Ethical Considerations and Bias in AI
Ethical Use of AI in Sales
Bias Identification in AI Systems
Bias Mitigation
Transparency in AI Decision-Making
Accountability for AI Actions
Safeguarding Customer Data
Regulatory Compliance
Building Customer Trust through Ethical AI
Anticipating Ethical Issues in AI Advancements
Module 8: Practical Workshop
Scenario-Based Exercises
Addressing Sales Challenges with AI
Collaborative AI Implementation Plans
Optional Module: AI Agents for Sales
What Are AI Agents
Types of AI Agents
Applications and Trends of AI Agents in Sales
At DataCipher, we offer a variety of payment options for our Fortinet courses. Here are the methods available:
Purchase Order (PO) – If your organization prefers using a purchase order, begin the registration process by clicking the Register button. At the conclusion of the registration form, choose the option “My company will pay for it, please send an invoice with the payment details.” Our training team will then provide an official quote and any necessary additional information that your accounts department might need to issue the PO.
Bank Transfer – DataCipher maintains bank accounts in both the US and Europe, accommodating all standard bank transfer methods such as IBAN/BIC, Swift, ACH, or wire transfer. To make a payment via bank transfer, simply use the Register button to sign up for your selected course.
Credit Card Payments – We accept payments from all major credit cards, including Mastercard, VISA, American Express, Discover & Diners, and Cartes Bancaires. Payments can be made directly through the registration link or by requesting an invoice that includes a web link for online payment. All transactions are secure, and DataCipher does not store any credit card information.
These options are designed to make the registration process as smooth and flexible as possible for all participants.
Guaranteed to Run – DataCipher is committed to running this class unless unforeseen events such as an instructor’s accident or illness occur.
Guaranteed on Next Booking – The course will proceed once an additional student registers.
Scheduled Class – We have scheduled this course and rarely cancel due to low enrollment. We offer a “Cancel No More Than Once” guarantee, ensuring that if a class is canceled due to insufficient enrollment, the next session will run regardless of the number of attendees.
Sold Out – If the class is fully booked, please use our contact form to join the waiting list or to inquire about additional sessions. We’re here to accommodate your training needs and keep you informed of new opportunities.
At DataCipher, we offer our training courses in both traditional full-day and convenient half-day formats. Our half-day classes are specifically designed for IT professionals who cannot be away from their workplaces for consecutive full days. This flexible schedule allows participants to dedicate a few hours to learning and then return to their regular work responsibilities.
The curriculum for both the full-day and half-day formats is identical. The primary difference is that the half-day classes spread the coursework over a more extended period, providing a balanced approach to professional education. DataCipher has been successfully running these half-day training sessions for several years, receiving consistently positive feedback from our customers. They appreciate the flexibility and report that the extended timeframe facilitates a deeper understanding of the material, as it gives them more time to absorb and reflect on the information learned.
Testimonials
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