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Download Our Latest Course Catalog | Download Now
Marketing teams are using AI to create content faster, understand campaign data, and deliver more personalized customer experiences.
AI+ Microsoft 365 Copilot Marketing Specialty develops practical skills for applying Copilot across campaign planning, content creation, analytics, and marketing automation. You’ll also explore Copilot Studio agents, prompt optimization, responsible AI, and an end-to-end marketing project using Microsoft 365 Copilot.
Microsoft 365 Copilot is changing how marketing teams plan campaigns, create content, analyze data, and collaborate across functions. This course develops practical skills for using Copilot to support campaign ideation, execution, performance analysis, and customer engagement.
You’ll explore content generation, workflow automation, A/B testing, personalized campaigns, market trend analysis, and data-driven decision-making.
The course also introduces Copilot Studio for building marketing agents that support content requests, brand guidelines, approvals, and marketing knowledge management. You’ll learn how to refine prompts, integrate Copilot with tools such as Excel and Power BI, and apply responsible AI principles to marketing workflows.
Basic understanding of AI concepts and Microsoft 365 tools
Familiarity with marketing workflows, content creation, and customer engagement
Experience with marketing content such as ad copy, campaign messages, presentations, blogs, and social media
Basic understanding of A/B testing, email campaigns, segmentation, and market trend analysis
Awareness of brand guidelines, content request processes, and workflow automation
Familiarity with prompt writing, tone refinement, campaign analytics, and dashboards such as Excel or Power BI
Basic understanding of responsible AI, data protection, compliance, bias, hallucination risks, and human review
Comfortable using Microsoft 365 Copilot with Excel, Word, PowerPoint, and Outlook
Marketing professionals using AI for campaign planning, content creation, and performance analysis
Digital marketers creating ads, blogs, social media posts, email campaigns, and presentations
Content creators and copywriters looking to generate and refine marketing content at scale
Campaign managers responsible for workflows, messaging, and campaign execution
Marketing analysts working with campaign data, customer insights, market trends, and dashboards
Brand and communication teams responsible for consistent messaging and brand guidelines
Marketing operations professionals exploring Copilot Studio for automation
Responsible AI and compliance professionals supporting ethical and compliant AI use in marketing
1. What marketing tasks can I use Microsoft 365 Copilot for after this course?
You’ll learn to use Copilot for campaign planning, content creation, presentations, personalized messaging, market analysis, and marketing performance insights.
2. Can the course be taken online?
Yes, the course is available through live virtual instructor-led training or a self-paced online option.
3. Is in-person training available?
Yes, classroom sessions are available through AI CERTs Authorized Training Partners.
Module 2: Core Copilot Skills for Marketing
Module 3: Advanced Copilot Applications in Marketing
Module 4: Copilot Studio Agent for Marketing
Module 5: Optimizing Copilot in Marketing
Module 6: Responsible AI with Copilot — Policy, Safety & Trust
Module 7: Capstone Project — End-to-End Marketing with Copilot
At DataCipher, we offer a variety of payment options for our Fortinet courses. Here are the methods available:
Purchase Order (PO) – If your organization prefers using a purchase order, begin the registration process by clicking the Register button. At the conclusion of the registration form, choose the option “My company will pay for it, please send an invoice with the payment details.” Our training team will then provide an official quote and any necessary additional information that your accounts department might need to issue the PO.
Bank Transfer – DataCipher maintains bank accounts in both the US and Europe, accommodating all standard bank transfer methods such as IBAN/BIC, Swift, ACH, or wire transfer. To make a payment via bank transfer, simply use the Register button to sign up for your selected course.
Credit Card Payments – We accept payments from all major credit cards, including Mastercard, VISA, American Express, Discover & Diners, and Cartes Bancaires. Payments can be made directly through the registration link or by requesting an invoice that includes a web link for online payment. All transactions are secure, and DataCipher does not store any credit card information.
These options are designed to make the registration process as smooth and flexible as possible for all participants.
Guaranteed to Run – DataCipher is committed to running this class unless unforeseen events such as an instructor’s accident or illness occur.
Guaranteed on Next Booking – The course will proceed once an additional student registers.
Scheduled Class – We have scheduled this course and rarely cancel due to low enrollment. We offer a “Cancel No More Than Once” guarantee, ensuring that if a class is canceled due to insufficient enrollment, the next session will run regardless of the number of attendees.
Sold Out – If the class is fully booked, please use our contact form to join the waiting list or to inquire about additional sessions. We’re here to accommodate your training needs and keep you informed of new opportunities.
At DataCipher, we offer our training courses in both traditional full-day and convenient half-day formats. Our half-day classes are specifically designed for IT professionals who cannot be away from their workplaces for consecutive full days. This flexible schedule allows participants to dedicate a few hours to learning and then return to their regular work responsibilities.
The curriculum for both the full-day and half-day formats is identical. The primary difference is that the half-day classes spread the coursework over a more extended period, providing a balanced approach to professional education. DataCipher has been successfully running these half-day training sessions for several years, receiving consistently positive feedback from our customers. They appreciate the flexibility and report that the extended timeframe facilitates a deeper understanding of the material, as it gives them more time to absorb and reflect on the information learned.
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