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Software Asset Management (SAM) Professional Fundamentals

Learn how to set up, configure, and manage a software asset management practice on ServiceNow, covering license management, compliance, discovery, and the full software asset lifecycle.

Overview

Overview

Software Asset Management Professional Fundamentals is a three-day instructor-led course designed for professionals who implement and administer software assets on the ServiceNow platform.

The course introduces the ServiceNow Software Asset Management Professional application, focusing on building an effective SAM practice from the ground up. Through lectures, demonstrations, structured discussions, and extensive hands-on labs, participants work in their own student instance to manage software licenses, track compliance, and optimize software usage across the asset lifecycle. On the third day, learners can also access an optional SAM simulation environment to validate their end-to-end understanding of the application.

Prerequisites

 Learners should have:

  • Basic familiarity with the ServiceNow application
  • Completed Welcome to ServiceNow, especially if they are new to ServiceNow
  • Completed ServiceNow Administration Fundamentals or have equivalent ServiceNow experience
  • Completed Platform Analytics Overview, a free self-paced on-demand course, if they are new to Platform Analytics


Advanced ServiceNow experience is not required.

Scope
  • Duration: 3 days
  • Format: Instructor-led training (in-person and virtual) across multiple time zones
  • Platform Support: ServiceNow platform including the Software Asset Management Professional application, Discovery, Normalization Data Services, Performance Analytics, and procurement and contract management tools
Target Audience

This course is designed for customers, partners, and employees who implement and administer software asset features, functions, and data on the ServiceNow platform. It is a strong fit for professionals in the following roles:

  • ServiceNow Implementers
  • ServiceNow System Administrators
  • Software Asset Managers
Key Learning Outcomes

By the end of this course, learners will be able to:

  • Manage the software asset lifecycle from planning through disposal
  • Manage software licenses including models, entitlements, and metrics
  • Control the cost of purchasing and managing software assets
  • Use software discovery and normalization to maintain accurate data
  • Reconcile software installations and achieve compliance
  • Control software usage and reclamation
  • Improve IT software asset services for end users
  • Create standards and processes for managing software assets
What’s Next

After completing this course, learners can apply their SAM Professional skills to manage software assets, license compliance, discovery, normalization, reclamation, and optimization within ServiceNow. 

Certification

At the end of the course, learners receive a voucher that can be used to take the ServiceNow Certified Software Asset Management Implementer exam.

FAQs

#1. What experience do I need before taking this course? 

Learners should have completed Welcome to ServiceNow and ServiceNow Administration Fundamentals, either as instructor-led or on-demand courses. These prerequisites provide the platform familiarity needed to engage with course content from day one.

#2. Will I get hands-on practice during the course?

Yes. Extensive hands-on labs are included in every module, and learners work in their own student instance throughout all three days. An optional simulation environment is also available on the third day to help validate end-to-end lifecycle comprehension.

#3. How is this course different from ServiceNow Administration Fundamentals? 

While ServiceNow Administration Fundamentals covers the broader platform, this course is specifically focused on implementing and administering the Software Asset Management Professional application, including license management, compliance, discovery, and software lifecycle processes.

#4. Does this course lead to a certification? 

Yes. Upon completing this course, learners receive a voucher to take the ServiceNow Certified Software Asset Management Implementer exam through the Pearson VUE platform.

Objectives

This course helps learners build practical skills for configuring and administering ServiceNow Platform Analytics.

Learners will explore how to:

  • Identify Platform Analytics functionality, roles, deployment considerations, key use cases, and differences from operational reporting
  • Configure data collection jobs and distinguish between daily and historic collection
  • Apply data management, score retention, and collection best practices
  • Configure automated indicators and indicator sources using form-based and assisted indicator creation
  • Configure breakdowns, breakdown sources, breakdown mappings, and breakdown matrix exclusions
  • Build formula indicators and manual indicators for different analytics use cases
  • Refine Platform Analytics data using targets, thresholds, time series, trends, breakdowns, and elements filters
  • Build role-oriented dashboards and add data visualizations
  • Explore Platform Analytics Experience components and the Platform Analytics Roadmap

Software Asset Management Professional Fundamentals is a three-day instructor-led course designed for professionals who implement and administer software assets on the ServiceNow platform.

The course introduces the ServiceNow Software Asset Management Professional application, focusing on building an effective SAM practice from the ground up. Through lectures, demonstrations, structured discussions, and extensive hands-on labs, participants work in their own student instance to manage software licenses, track compliance, and optimize software usage across the asset lifecycle. On the third day, learners can also access an optional SAM simulation environment to validate their end-to-end understanding of the application.

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